Penelope Maestre Estudio https://penelopemaestre.com Tu sitio de diseño gráfico, arte, ilustración y marketing Tue, 18 Apr 2017 15:42:30 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.1 https://penelopemaestre.com/wp-content/uploads/2017/04/cropped-logoBarco-1-32x32.png Penelope Maestre Estudio https://penelopemaestre.com 32 32 Desarrolar ideas https://penelopemaestre.com/desarrolar-ideas/ Mon, 17 Apr 2017 13:33:21 +0000 http://penelopemaestre.com/?p=472

Cuando las personas tienen ideas sobre cualquier cosa tienden a  olvidarla y nunca llegar a realizar ni siquiera un boceto de la misma, tampoco la comentan con sus allegados, por simple que sea una idea puede llegar a ser un pilar para nuevas oportunidades.

Estas ideas pueden variar desde iniciar un gran negocio o empresa hasta hacer dinero de la forma más simple como tomarse fotos y colocarlas en una red social. Lo importante de tener este tipo de ideas es saber explicarlas, es fundamental que cualquiera pueda entender cual es tu meta y como pretendes o esperas llegar a ella. De esta forma es casi seguro encontrar personas que puedan simpatizar con tu idea y ayudarte a fortalecerla, formando el cimiento que lo llevara a la realidad. Pero algo importante además de todo es:

¡Que te guste!

Es indispensable que tu idea tenga que ver con temas que te apasionen o gusten mucho, las ideas que nazcan de ti porque te encanta algo son las mejores, las que puedes llevar hasta en los momentos difíciles sin darte por vencido para cumplir tu meta.

¿Cómo lo puedo hacer?

Sería indispensable tomar un pedazo de papel y dividirlo en dos con un lápiz, de un lado escribir actividades que te gusten o eres bueno haciendo, por el otro, aquellas actividades que no te gustan o te consideras malo en ello. Luego de tener una cantidad considerable podemos ir al siguiente punto.

Ahora con las listas  en mano puedes desarrollar tu idea conectando e imaginando productos o servicios que puedan salir de las cosas que escribiste. Como por ejemplo, apuntaste “Me gusta escribir”,  “Me gustan las computadoras” , pero “No me gusta estar en un mismo sitio”, algo que pueda conectarse con todos estos puntos es escribir desde una laptop en cualquier lugar artículos para blogs, reviews, entre otros.

A pesar de todo…

Siempre es importante la novedad y lo que la gente pide en el momento, pues mantener ideas anticuadas no te llevara a nada, además siempre es un riesgo que debes correr por tu cuenta por eso es bueno mantenerte con un equipo de trabajo de confianza que te respalde ya que el mejor activo siempre será la gente. Pero como consejo nunca arriesgues cosas que no pueden volver, solo dinero y tiempo.

]]> Cómo hacer un ‘post’ cautivador https://penelopemaestre.com/como-hacer-un-post-cautivador/ Mon, 17 Apr 2017 13:13:29 +0000 http://penelopemaestre.com/?p=469

Los ‘post’ son la vida y esencia de la marca en las redes sociales, son esos mensajes que al emitirlos con ‘poco’ contenido deben decir suficiente para lograr el cometido (informar, entretener, educar…) y enamorar. Por el hecho de escucharse simple, muchas personas lo han tomado a la ligera, siendo un gran error, ya que se auto niegan la posibilidad de descubrir el enorme potencial que estos pueden explotar.

Existen diversas formas de conseguirlo en redes sociales, pero la formula eficaz (sobre todo si vas comenzando), puede ser guiada por estas simples recomendaciones:

1-. Antes de cargar con la responsabilidad de ser la voz de una marca ante el público, debes estar sumamente empapado de quiénes son, qué, cómo, cuándo y por qué lo hacen. La documentación en el área es vital, no querrás ser corregido por un seguidor que sepa mucho más del tema que tú.

2-. Conoce para quién trabajas. Tener definido tu público objetivo es clave, con ello podrás estructurar tu estrategia de campaña publicitario (horarios de publicaciones, gustos, intereses).

3-. Por lo general los post deben contener un texto ligero a la vista, de fácil interpretación y con un argot adecuado al público para el cual trabajas. Este mismo texto debe mostrar contenido de valor para tus lectores, pues es lo único que hará que las personas amen tu marca, creen fidelización y vuelvan.

4-. En redes sociales (Instagram, Facebook, twitter) el contenido visual genera el 70% de enganche con los usuarios, infografías, vídeos e imágenes bien estructuradas (que estén acorde con lo que hablas) te otorgará el éxito seguro.

5-. Una buena estrategia para aumentar las visitas a tu web site es colocar el link de la página en el contenido del post, indicando que allí la persona podrá ampliar la información sobre el tema.

6-. Algunas publicaciones que hagas pueden estar enfocadas en información o noticias en desarrollo, así que, mantente al día en lo que posteas y da continuidad a la misma.

7-. Realizar una convocatoria al debate y ‘sana’ polémica, la controversia bien llevada se transforma (en muchas ocasiones) en ‘éxito’.

8-. Revisa el post al menos tres veces antes de publicarlo. Somos seres humanos y el errar es muy factible (desde un signo de puntuación, ortografía, gramática hasta la dirección o hipervínculo que podamos colocar).

9-. Al tener claro que rumbo te ha servido más, debes mantenerlo, tener un estilo y tono definido hará que tu voz en redes sociales sea una huella indeleble que muchos tendrán como referencia.

10-. Interactúa con tus seguidores y todo aquel que emita un comentario en tu publicación (sea positivo o no), esto hace que las personas se sientan más cerca de la marca.

Son pasos sencillos, pero indispensables en la delgada línea del éxito o fracaso en redes sociales.

]]> Importancia del diseño en la sociedad https://penelopemaestre.com/importancia-del-diseno-para-nuestra-sociedad/ Mon, 17 Apr 2017 13:04:56 +0000 http://penelopemaestre.com/?p=465

No todos son conscientes de la importancia que el diseño gráfico posee ante la sociedad, por ende no todos comprenden ni valoran la labor que desempeña un diseñador, a raíz de eso en la sociedad aún existe una gran cantidad de comercios que no contratan los servicios de un diseñador gráfico para crear la imagen de su negocio, pues lo ‘creen innecesario’.

Vivimos en una sociedad en la que se piensa que un logotipo, un cartel o una página web se crean “solos”, o tal vez presionando un par de teclas del ordenador, que no se necesita una ciencia o lógica alguna que determine cómo hacerlo, pero ciertamente quienes piensan así, no conocen como funciona la mente humana ni el efecto positivo que el trabajo realizado por un especialista en la materia puede llegar a ocasionar en las personas.

El diseñador gráfico tiene la responsabilidad de producir mensajes que contribuyan positivamente a la sociedad, así mismos la creación de objetos visuales que ayuden al desarrollo y la posibilidad de identificar problemas con la capacidad de transformarlos.

Más que hacer logos o ‘dibujitos’, el diseño actual crea la llamada ‘comunicación visual’, la cual transforma el entorno común de letras a iconos, radicando a la vida social actual en como se comunica a través de imágenes, dándole poder a lo visual y teniendo a lo literario como complemento de la imagen para así simplificando todo, pero sin perder la esencia.

El diseño es un proceso de creación visual con un propósito, que cumple una función muy importante con respecto a la comunicación y que puede afectar el conocimiento, las actitudes, el comportamiento, sensaciones y sentimientos en las personas.

Esta profesión es capaz de responder de forma acertiva y positiva a diversos problemas por medio de una acción comunicada visualmente, siempre y cuando sea estructurada con responsabilidad, conocimiento, creatividad, conciencia e iniciativa, en pro de contribuir a proyectos que mejorarán la realidad de la sociedad.

La importancia del diseño en la sociedad actual radica en su poder de comunicar ideas a través de la imagen, color, forma, tipografía y las técnicas adecuadas que se conocen como teoría del diseño.

El diseño no sólo vende, el buen diseño sabe como vender y sobre todo sobre como comunicar, enamorar e implantarse como parte de la sociedad.

Entonces podemos culminar garantizando que ofreceremos en nuestros proyectos una buena estética, una adecuada presentación, usabilidad y operatividad, y por supuesto un buen diseño con el que se sentirá conforme.

Podemos realizar todo lo que nosotros queramos, ya que la imaginación es el límite de nuestra creatividad…

]]> ¡Hola mundo! https://penelopemaestre.com/hola-mundo/ Tue, 11 Apr 2017 21:52:19 +0000 http://penelopemaestre.com/?p=1 Bienvenido a WordPress. Esta es tu primera entrada. Edítala o bórrala, ¡y comienza a escribir!

]]> Inside The Protein Bar https://penelopemaestre.com/inside-the-protein-bar/ Wed, 24 Feb 2016 11:54:40 +0000 http://bridge4.qodeinteractive.com/?p=278

Memeets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to RoswelNon the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.

VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there. VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.

VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.

VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there. VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there. VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.We travel with him to Roswell.

]]> Biggest Volcano Timelapse https://penelopemaestre.com/biggest-volcano-timelapse/ Wed, 24 Feb 2016 11:38:11 +0000 http://bridge4.qodeinteractive.com/?p=274

Memeets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to RoswelNon the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.

VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there. VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.

VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.

VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there. VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there. VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.We travel with him to Roswell.

]]> Best Productivity Secrets https://penelopemaestre.com/best-productivity-secrets/ Wed, 24 Feb 2016 11:36:59 +0000 http://bridge4.qodeinteractive.com/?p=266

Memeets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to RoswelNon the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.

VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there. VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.

VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.

VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there. VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there. VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.We travel with him to Roswell.

]]> Madrids Photographer Maraton https://penelopemaestre.com/madrids-photographer-maraton/ Wed, 24 Feb 2016 11:35:19 +0000 http://bridge4.qodeinteractive.com/?p=267

Memeets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to RoswelNon the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.

VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there. VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.

VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.

VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there. VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there. VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.We travel with him to Roswell.

]]> Oscar Wilde https://penelopemaestre.com/oscar-wilde/ Wed, 24 Feb 2016 11:30:39 +0000 http://bridge4.qodeinteractive.com/?p=263

Memeets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to RoswelNon the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.

VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there. VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.

VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.

VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there. VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there. VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.We travel with him to Roswell.

]]> Supernatural Showreel https://penelopemaestre.com/supernatural-showreel/ Wed, 24 Feb 2016 11:29:32 +0000 http://bridge4.qodeinteractive.com/?p=260

Memeets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to RoswelNon the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.

VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there. VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.

VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.

VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there. VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there. VICE meets up with Joe Nickell, a longtime paranormal investigator who’s been called the real-life Scully. We travel with him to Roswell, NM on the anniversary of the 1947 UFO Crash to talk to believers, skeptics and UFO witnesses alike to see if the truth is really out there.We travel with him to Roswell.

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